Not our first rodeo.

We are overlooked. We are underestimated.

And we are ready to spend — billions — on our beauty, our health, and our wellness.
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Ignore us at your peril. You want us as your customers.

Who are we?

We wore scrunchies unironically the first time.

We came of age before “body positivity” was a phrase — but after Sun-In ruined our hair.

We love the Golden Girls, but we never wanted to look like them.

What we’ve always wanted hasn’t changed: to feel beautiful, confident, desired. Age just adds new variables: hormones, wrinkles, hairlines, sleep cycles.

So we’re writing a new playbook, with straight talk about the treatments, routines, and choices that actually work to keep us looking as young as we feel.

Kooga is the owner’s manual our bodies should have come with all along.

The place to see the full stack of what’s possible — from Botox to brow tinting, hormone replacement to hair restoration.

We may be getting older. But we’re still hot AF. And it’s about time we had our own place.