What is Kooga?
Kooga is the new playbook for aging beautifully. Discover and compare everything from serums to surgeries and learn secrets and shortcuts from doctors, experts and other women just like you.
Our mission is simple:
Bring transparency to the anti-aging discussion.
Tell women the unvarnished truth.
Celebrate tactics and results.

Aging well starts with knowing the truth.
Looking good takes work.
And, we all know it. For years, we were told to keep the effort invisible. Pretend it’s “natural.” Smile and lie.
Why don’t we all just come clean?
Everybody’s doing something. Let’s stop pretending and start sharing what works.
Kooga is different. It's for us.
The internet wasn't built to make older women feel good. It’s full of doomscrolling, rage bait, and beauty standards that were never meant for us.
Kooga is a space that lifts you up during one of the most transformative stages of your life. We believe that looking good and feeling good are where personal peace begins, and how we bring more peace into the world around us.
Above all, Kooga is kind.